episode 3

Zeenea Effective Data Governance Framework | S01-E03 – Getting sponsorship

April 28, 2021
April 28, 2021
28 April 2021

This is the third episode of our series “The Zeenea Effective Data Governance Framework”.

Split into three seasons, this first part will focus on Alignment: understanding the context, finding the right people, and preparing an action plan in your data-driven journey. 

This third episode will give you the keys on how to get good sponsorship for your data projects.

Season 1: Alignment

  • RUnderstand the context
  • RGet the right people
  • RPrepare for action

    S01 E01

    Evaluate your Data maturity

    S01 E02

    Specify your Data strategy

    S01 E03

    Getting sponsors

    S01 E04

    Build a SWOT analysis

    Season 2: Adapting

    • RCreate your personas
    • RIdentify key roles
    • RSet your objectives

      S02 E01

      Organize your Data Office

      S02 E02

      Organize your Data Community

      S02 E03

      Creating Data Awareness

      Season 3: Implementing Metadata Management with a Data Catalog

      • RGet to know your data
      • RIterate your data catalog

        S03 E01

        The importance of metadata

        S03 E02

        6 weeks to start your data governance journey

        In the previous episode, we discussed how best to use OKRs to draft your enterprise data strategy, ensure focus, accountability and engagement from the stakeholders with as much transparency as possible and negotiate objectives at all levels.

        To a certain extent, the OKRs should help you get good sponsorship.


        In this third episode, we will share insights on how best to get sponsorship.

        In order to trigger an Effective Data Governance Initiative, you will need to go through the following steps, with caution. 

        • Get understanding
        • Get funding
        • Get help
        • Get a schedule


          Step 1: Identify potential sponsors

          The first step consists in identifying all the potential sponsors and setting up one to one (or one to many if you involve many colleagues) meetings to ensure endorsements and move forward on the Data Governance you want to put in place. You have learned a lot from the OKR meetings and now have the substance to ensure their support. 


          Step 2: Prepare your storytelling

          The second step is to prepare a story for each sponsor. Again, based on the workshops you were involved in on the company Data Strategy, you should be able to draft a personalized story.

          You have 3 forms of storytelling which can be combined if needed:

          • Use a testimony and real story to strengthen yours,
          • Use a metaphor to illustrate the data concepts when they feel too complex,
          • Use a “springboard” story from a specific characteristic to give the big picture.

          Step 3: Present yourself

          The third step consists in getting ready to describe who you are, what you do and why you do it through the prism of every sponsor.

          Step 4: Asking for money

          The fourth step consists in getting ready to ask for the money. Asking for money involves proposing different scenarios with different outcomes, a detailed analysis on the costs, a quantitative view on the financial benefits and then a ROI analysis.

          Step 5: Commit to deliverables

          The fifth step is to commit to deliverables. There won’t be endorsement if you don’t commit to tangible deliverables, results as well as a time frame.

          Some tips and tricks to maximize your chances for getting  the sponsors aligned:

          Ask for more than you need. Don’t sell yourself short and be prepared for a cut in your funding expectations and prepare accordingly.

          Get a champion. In the list of sponsors, try to build a good relationship with one in particular and ask for help and insights to maximize your chances of winning.

          Be impeccable in all aspects. When you’re courting a sponsor, always keep to your word, always be on time or early for an appointment. Let him or her know you are a person of integrity. Don’t forget to share the OKRs Map in which the sponsor is involved down to your own OKR.

          Be brief and sharp. Ask for what you want, but don’t take up a lot of potential sponsors’ time doing it.

          Get commitments. At the end of the sponsorship process, you should be able to get the following outcomes:

          • Get understanding and alignment
          • Get funding (means and resources)
          • Get help in removing impediments (and build a fast track in the organisation hurdles)
          • Get a schedule to organize feedback ceremonies

          Start setting your OKRs for your company’s data strategy!

          Start getting sponsorship now!

          In order for your organisation to be successful in your data strategy, getting sponsorship is key! Our ROI toolkit gives you the necessary ingredients for you and your teams to show your potential sponsors the return on their investment in your data projects. 

          Download our toolkit now!

          Don’t miss next week: S02 E04 – Build a SWOT Analysis.

          Copyright Zeenea 2021, all rights reserved.


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          At Zeenea, we work hard to create a data fluent world by providing our customers with the tools and services that allow enterprises to be data driven.

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          Chez Zeenea, notre objectif est de créer un monde “data fluent” en proposant à nos clients une plateforme et des services permettant aux entreprises de devenir data-driven.

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          Das Ziel von Zeenea ist es, unsere Kunden "data-fluent" zu machen, indem wir ihnen eine Plattform und Dienstleistungen bieten, die ihnen datengetriebenes Arbeiten ermöglichen.

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