zeenea effective data governance framework episode 3 season 2

Zeenea Effective Data Governance Framework | S02-E03 – Creating Data Awareness

May 30, 2021
May 30, 2021
30 May 2021

This is the final episode of the second season of the Zeenea Effective Data Governance Framework series.

Divided into three parts, this second part will focus on Adaptation. This consists of : 

  • Organizing your Data Office
  • Building a data community  
  • Creating Data Awareness

For this third and final episode of the season, we will help you use awareness support techniques that reduce the efforts needed to realize communicative tasks to make anyone aware of what the Data Governance Team is doing, get buy-in, and alignment at all levels.

Season 1: Alignment

  • RUnderstand the context
  • RGet the right people
  • RPrepare for action

    S01 E01

    Evaluate your Data maturity

    S01 E02

    Specify your Data strategy

    S01 E03

    Getting sponsors

    S01 E04

    Build a SWOT analysis

    Season 2: Adapting

    • RCreate your personas
    • RIdentify key roles
    • RSet your objectives

      S02 E01

      Organize your Data Office

      S02 E02

      Organize your Data Community

      S02 E03

      Creating Data Awareness

      Season 3: Implementing Metadata Management with a Data Catalog

      • RGet to know your data
      • RIterate your data catalog

        S03 E01

        The importance of metadata

        S03 E02

        6 weeks to start your data governance journey

        In the last episode, we explained how to organize your Data Community by building your Data Chapters and Data Guilds

        In this episode, we will help you use awareness support techniques that reduce the effort needed to realize communicative tasks and create data awareness on the enterprise level.

            At Zeenea, we advise to use the SMART framework to plan and execute the Data Awareness program.


            What are SMART goals?

            • Specific:  What do you want to accomplish?  Why is this goal important?  Who is involved?  What resources are involved?
            • Measurable:  Are you able to track your progress?  How will you know when it’s accomplished?
            • Achievable:  Is achieving this goal realistic with effort and commitment?  Do you have the resources to achieve this goal?  If not, how will you get them?
            • Relevant:  Why is this goal important?  Does it seem worthwhile?  Is this the right time?  Does this match efforts/needs? 
            • Timely:  When will you achieve this goal?

            The “SMART” method for your data teams

            If you think about the level of reach a team has, you can summarize them in 3 categories:

            • The Control sphere is the one your Data Team can reach directly and interacts 
            • The Influence sphere is the level where you can find sponsors and get help from
            • The Concern sphere consists of the C levels who need to be informed on how things are progressing from a high level perspective.

            In other words, you will have to touch all the stakeholders involved but with different means, timing and interactions.

            Spend time creating nice formats, and pay attention to the form of all your artifacts.

            Examples of SMART tasks 

            You fill find below examples of SMART tasks:

            For the Control sphere, we advise you to do the following:

            • Deliver trainings (for both Data Governance teams as well as End users)
            • Deliver presentations dedicated to teams (Strategy, OKRs, Roadmap, etc).
            • Keep your burn-down charts and all visual management tools displayed at any time.

            For the Influence sphere, we advise you to:

            • Celebrate your first milestones
            • Organize sprint demos
            • Display OKRs teams constantly

            And for the Concern sphere, we advise you to

            • Celebrate the end of a project
            • Organise product demos
            • Record videos and make them available
            SMART goals graph

            Don’t miss our new season next week!

            Find out how to put in place a data-driven strategy with our third and final season on implementing metadata management with a data catalog

            Copyright Zeenea 2021, all rights reserved.

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            At Zeenea, we work hard to create a data fluent world by providing our customers with the tools and services that allow enterprises to be data driven.

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            Chez Zeenea, notre objectif est de créer un monde “data fluent” en proposant à nos clients une plateforme et des services permettant aux entreprises de devenir data-driven.

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            Das Ziel von Zeenea ist es, unsere Kunden "data-fluent" zu machen, indem wir ihnen eine Plattform und Dienstleistungen bieten, die ihnen datengetriebenes Arbeiten ermöglichen.

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