Better understand your data for it to be used more quickly and efficiently: this is the promise of this discipline that is called Data Intelligence. Too often confused with Business Intelligence, it is the foundation of your Data strategy!
Data Intelligence, Data mining, Data science, Data storytelling, Data visualization… There are so many disciplines related to the use of data and so many different terms that confuses the majority of people. This is the case with Data Intelligence as it is often confused with Business Intelligence.
However, these concepts are very different in their methodologies as well as in their very functions. The main vector of confusion comes from the term Intelligence. No, Data Intelligence is not about making your data intelligent, but about informing you about the very nature of your data.
In fact, the word Intelligence should be understood in the sense of Inform. Data Intelligence refers to all the analysis tools and methods available to your company to better understand the information collected and improve services or products.
Business Intelligence, on the other hand, focuses on the organization of data and its presentation in order to facilitate its understanding and to draw knowledge from it. As a result, Data Intelligence is more concerned with the analysis of the information itself, than with how you can derive operational insights or feed strategic thinking.
What are the main benefits of Data Intelligence?
The problem for companies no longer concerns producing data but exploiting them efficiently. According to a study conducted by IDC, entitled Deployment and Data Intelligence in 2019, nearly 7 out of 10 employees (67%) waste time searching for and preparing data!
Data Intelligence is one of the pillars for better efficiency in data exploitation. By engaging in a Data Intelligence project, you will be able to better know your data and better understand it, in order to reveal its quintessence. The objective: to carry out, through adapted solutions, an in-depth exploration of your data and identify the essential information. In other words, the very principle of Data Intelligence is the refinement of raw data.
In this sense, this discipline constitutes one of the foundations of your company’s transformation into a data-centric dimension. Data Intelligence applies to the data you collect on your own, but it can also be used to work on external data sources.
In all cases, Data Intelligence has one ambition: to rely on the knowledge of an identified reality in order to carry out rigorous analysis of operations, financial or human resources to be deployed in the future. Data Intelligence is thus perfectly adapted when it comes to preparing investments, for example. The larger the amount of data you collect and use, the more you will benefit from using data intelligence.
Last but not least, Data Intelligence is a prerequisite for compliance. Indeed, according to the GDPR, you must be able to identify data considered as sensitive. And Data Intelligence allows just that!
Why switch to Data Intelligence?
As mentioned, Data Intelligence is intended to inform you about your data itself in order to better know how to exploit it. Therefore, the first step is to perform a complete review of the available data portfolio using, if necessary, a data discovery tool or solution. Once this preliminary step has been completed, you can, for example, perform geographic reconciliations.
You want to open a new point of sale? With Data Intelligence, you will be able to identify the geographical areas that are most suitable for your project, based on your data on your customers, suppliers and even your competitors.
Efficiency, relevance, reactivity, the three pillars on which you can rely with Data Intelligence.
